There have been numerous posts regarding tips for optimizing your website, but this post confirms what we’ve been saying all along. I listened to a Search Marketing Now Webinar this morning featuring two top internet marketing experts, Dr. Ralph Wilson of Web Marketing Today and Bruce Clay of Bruce Clay Inc. I’ve listed their top 10 most important things to know about SEO in 2010 – do you agree?
- Keyword Research – make sure you are targeting the correct keywords
- Create Content – create content based on your target keywords
- Ensure Title Tags are Unique and Keyword Rich
- Include Target Keyword on Webpages – make sure your target keywords are actually on the page
- Ensure Search Engine Friendly Site Structure and Navigation – don’t create your entire site in flash…!
- Effective Ongoing Linking Strategies
- Optimize Top Webpages – send the most time on your top pages
- Local Search – claim, optimize and mange you local business listings
- Universal Search – optimize your audio, images and video
- Learn How to Do it Yourself – get special training. If you’re in the Portland area look into SEMpdx