Eyetools, the company that performed the eye tracking experiments for the Google study, offers some interesting additional research that can help you better understand how to design your own web pages for maximum impact after users have found your site via search engines.
Greg Edwards, a principal at Eyetools, pens a fascinating weblog called Eyetools Research where he describes the research and conclusions drawn from looking at a wide variety of web sites. Even if you don’t do eye tracking studies yourself, the conclusions drawn from these studies can really help you understand how people read and behave on different types of web sites.
Check out the Eyetools blog: https://blog.eyetools.net/