Deciding which website platform or CMS to choose is one of the hardest and most important decisions a company makes. Small companies like to choose platforms that are quick, cheap and easy to maintain and that is poor way to decide how to put your company’s best foot forward. Larger organizations think they need complex systems and bullet proof security to take care of their needs, often overpaying for a solution in both costs and time wasted in development. I’m here to tell you the time to stop overthinking your website solution is now and that decision should begin and end with WordPress.
As an agency that develops website solutions for clients, in addition to ensuring they receive traffic from our best practice SEO, Performance Marketing and Social Media teams, WordPress has been the best CMS solution to address our clients’ needs for over 6 years. From Colorado State University to WPI to Farm to Fit, WordPress offers the best functionality and flexibility to empower companies of all sizes from Fortune 100 to SMBs and start-ups. But what does ‘best’ mean? By best I mean technologically relevant, easy to use, easy to maintain and flexible in creating custom designs – or use an existing design template. So why should your company build its next website with WordPress? Below I share with you 5 compelling reasons to consider choosing WordPress as your next website platform.
Here are 5 compelling reasons to consider choosing WordPress as your next website platform.
Easy to Use
Do you want a website only a programmer can support, or do you want a website that is easy-to-use and affordable to maintain? I’ll assume you want to keep your job post-launch and need a website that is easy-to-use. WordPress got it right by making a WYSIWYG (what you see is what you get) platform that is intuitive and simple to use. Once the site is built, you can add sections for content, update videos, blog posts all without a master’s degree in HTML or PHP. Tons of tutorials are online and anyone in your marketing department can do it.
WordPress is Popular – For All the Right Reasons
WordPress is not an exotic CMS, you’re probably heard of it and if you haven’t you shouldn’t be leading your company’s website project. There are other options to WordPress, but they are not as popular or used for a reason. Do you use WordPerfect or Microsoft Word? Lotus Notes or Excel? WordPress is popular because it is affordable and serves the needs of even the biggest companies. WordPress is the most commonly used CMS platform on the world-wide-web. In 2019 30% of all websites on the web are built using WordPress. Who really uses WordPress? These brands:
- The Walt Disney Company
- TechCrunch
- Microsoft News
- Mercedes-Benz
- Sony
- Play Station
Design is Flexible– Not a Designer, Not a Problem.
My art director friends will kill me for writing this, but you don’t have to be Lee Clow to create a WordPress design. WordPress provides thousands of ready-to-use themes for the enterprise organization to bring their website vision to reality. WordPress is also feature rich and flexible with functionality because of the plug-ins available on the platform. With almost 54,000 plugins organizations will find an existing feature to simply plug-in and make their website more effective and efficient.
WordPress is Responsive and Mobile Friendly
Unlike that email you sent to your boss about vacation, WordPress is responsive – which means the website will scale to conform to any mobile device. Why is that important? That’s important for two main reasons:
80% of Internet users are using their smartphones to search the Internet
Google penalizes you for non-mobile websites – ouch!
WordPress is SEO friendly – Being a digital agency focusing on measurable and performance marketing, this is the most overlooked asset of choosing WordPress. A new website is worthless unless you drive the right traffic – this is where WordPress as an open source platform pays dividends. In this case with the development of the SEO plug-in Yoast.