Most articles centered around online reputation management – at least for individuals – tend to be focused on making sure you don’t have inappropriate pictures and content on popular social networking sites like Facebook. It is important to remember however, that images from all sources have an opportunity to surface in search engine results. Even us folks in the biz can fall victim once in a while. Take myself for example. I posted a lame picture of me scowling for my bio on Anvil’s “fun” blog and now it’s a little too visible for my comfort. I will be changing that shortly…
It’s funny because I feel like getting clients to optimize their images always seems to be a challenge. I think it’s because the value is still underestimated and thus the priority often gets put on the backburner. But remember, images will rank in standard web search results and can act as both a great tactic for driving traffic to your site OR can threaten your online reputation if the images aren’t entirely favorable.