From MediaPost
WHAT’S THE MOST OVERLOOKED SECRET to running an effective search engine marketing campaign?
Web design.
The more effective your website is in converting visitors to buyers (or leads, or members, or whatever metric you judge success by), the better your search campaign will be.
How to build a better landing page:
+Create a direction – dumping on home page doesn’t always work
+Don’t visually overload
+Bring them to what they searched for – exactly