App Store Optimization – SEO for Apple’s App Store & Google Play

by on August 1, 2018 · KeywordsSEOUncategorized

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There

by on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

10 Measurement Insights from a Career in Marketing

by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

4 Things I Learned at MozCon 2015: Day Three

by on July 31, 2015 · Uncategorized

4 Things I Learned at MozCon 2015: Day Three The only thing I would change about the third and final day of MozCon 2015 is the One Direction concert that was ... » Continue

“Dream Big” This National Small Business Week, May 4-8

by on April 27, 2015 · Uncategorized

With apologies to baseball and your mother’s apple pie, nothing is more American than National Small Business Week. Our country was founded by risk-taking pioneers in search of new horizons. More ... » Continue

5 Simple Editorial Calendar Tools for Content Marketing

by on June 6, 2014 · content marketingUncategorized

I am constantly asked which editorial calendar tools I recommend for content marketing, and sometimes people seem disappointed in my answer. They are expecting to hear some hot, cool, trendy ... » Continue

Local SEO Tactics That Will Help You Crush Your Competition

by on March 4, 2014 · Local Searchlocal seoUncategorized

Local SEO is becoming more and more important as consumers access information on the go, become less patient in waiting for results and we continue to see increased power in ... » Continue

Vote for Anvil’s Quarterly Charity of Choice

by on March 2, 2014 · Uncategorized

At Anvil, we strive to support our local community by offering pro bono services,  volunteering outside of work, and contributing donations to organizations in need. Each quarter Anvil selects one ... » Continue

5 Awesome Excel Tips for Digital Marketers

by on September 25, 2013 · Uncategorized

As digital marketers, we interact with Excel on a daily basis. From running reports to analyzing large amounts of data most of us spend at least a few hours a ... » Continue