Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement

by on February 10, 2019 · Digital MarketingEfficiencyMobileUncategorized

So far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue

The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.

by on January 31, 2019 · AdvertisingReputationUncategorized

The New England Patriots are playing in their 10th Super Bowl this Sunday, an NFL record. The Patriots have a better-than-average chance of winning their 6th Super Bowl, which would ... » Continue

Backlinks: The Best (and Worst) Thing for Your SEO Strategy

by on December 7, 2018 · Email MarketingLink BuildingLink Development StrategiesSearch Engine OptimizationUncategorized

In SEO we talk a lot about ranking factors, ranking signals, and ranking in general. For a long time, we’ve known that there are three ranking factors that Google uses ... » Continue

New eBooks for Your Holiday Stockings

by on November 20, 2018 · Amazon Shoppingb2cBusinessHoliday MarketingHoliday ShoppingpodcastPosition 0UncategorizedVoice Search

Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into ... » Continue

Long-tail Keyword Research: Hidden Gems

by on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorized

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Homo Ex Machina: Where Human Touch in Personalized Marketing Exceeds AI Marketing

by on October 14, 2018 · Integrated MarketingMarketing AutomationUncategorized

As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue

The New Desktop Image Search: What You Need to Know

by on October 5, 2018 · Search Engine OptimizationUncategorized

Google recently rolled out a Desktop Image Search Update that brings it more in line with the Mobile update that occurred in March 2018. Google also updated their image search algorithm ... » Continue

App Store Optimization – SEO for Apple’s App Store & Google Play

by on August 1, 2018 · KeywordsSEOUncategorized

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There

by on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue