Make Your Next Hire a Culture Add Not Just a Culture Fit

by on April 10, 2019 · account managementAgency LifeBusinessUncategorized

One of the most important factors when reviewing candidates for your next hire is culture. Hiring for a culture fit, and candidates making their decision whether to join a firm ... » Continue

Anvil receives recognition validating its leadership role as an award-winning digital marketing agency

by on April 5, 2019 · Uncategorized

Over the past few weeks, Anvil Media has been recognized as a digital marketing agency of the year and for it’s leadership role in advertising, mobile marketing and ecommerce website ... » Continue

Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement

by on February 10, 2019 · Digital MarketingEfficiencyMobileUncategorized

So far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue

The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.

by on January 31, 2019 · AdvertisingReputationUncategorized

The New England Patriots are playing in their 10th Super Bowl this Sunday, an NFL record. The Patriots have a better-than-average chance of winning their 6th Super Bowl, which would ... » Continue

Backlinks: The Best (and Worst) Thing for Your SEO Strategy

by on December 7, 2018 · Email MarketingLink BuildingLink Development StrategiesSearch Engine OptimizationUncategorized

In SEO we talk a lot about ranking factors, ranking signals, and ranking in general. For a long time, we’ve known that there are three ranking factors that Google uses ... » Continue

New eBooks for Your Holiday Stockings

by on November 20, 2018 · Amazon Shoppingb2cBusinessHoliday MarketingHoliday ShoppingpodcastPosition 0UncategorizedVoice Search

Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into ... » Continue

Long-tail Keyword Research: Hidden Gems

by on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorized

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Homo Ex Machina: Where Human Touch in Personalized Marketing Exceeds AI Marketing

by on October 14, 2018 · Integrated MarketingMarketing AutomationUncategorized

As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue