Backlinks: The Best (and Worst) Thing for Your SEO Strategy

by on December 7, 2018 · Email MarketingLink BuildingLink Development StrategiesSearch Engine OptimizationUncategorized

In SEO we talk a lot about ranking factors, ranking signals, and ranking in general. For a long time, we’ve known that there are three ranking factors that Google uses ... » Continue

New eBooks for Your Holiday Stockings

by on November 20, 2018 · Amazon Shoppingb2cBusinessHoliday MarketingHoliday ShoppingpodcastPosition 0UncategorizedVoice Search

Anvil’s Kent Lewis has released three new eBooks just in time for the holiday season. While these strategies can be applied year-round, they are particularly relevant as we head into ... » Continue

Long-tail Keyword Research: Hidden Gems

by on November 8, 2018 · KeywordsoptimizationSearch Engine OptimizationUncategorized

You’ve hit the wall with keyword research. You’ve used the new Ubersuggest even though you don’t like it, you’ve scraped Google’s Keyword Explorer, you’ve cross-referenced everything on MOZ to make ... » Continue

Homo Ex Machina: Where Human Touch in Personalized Marketing Exceeds AI Marketing

by on October 14, 2018 · Integrated MarketingMarketing AutomationUncategorized

As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue

The New Desktop Image Search: What You Need to Know

by on October 5, 2018 · Search Engine OptimizationUncategorized

Google recently rolled out a Desktop Image Search Update that brings it more in line with the Mobile update that occurred in March 2018. Google also updated their image search algorithm ... » Continue

App Store Optimization – SEO for Apple’s App Store & Google Play

by on August 1, 2018 · KeywordsSEOUncategorized

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There

by on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

10 Measurement Insights from a Career in Marketing

by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

4 Things I Learned at MozCon 2015: Day Three

by on July 31, 2015 · Uncategorized

4 Things I Learned at MozCon 2015: Day Three The only thing I would change about the third and final day of MozCon 2015 is the One Direction concert that was ... » Continue