Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Anvil Receives Top 10 Best SEM Company Award for December 2017

by on December 1, 2017 · AwardSEM

Anvil is honored to be recognized by PromotionWorld as one of the Top 10 Best SEM Companies in December 2017! The Top 10 SEM Company award initiative is aimed to list the ... » Continue

SEM Agencies: Vertical Specialization Can Only Take You So Far

by on January 27, 2011 · SEMUncategorized

As search engine marketing (SEM) has evolved, there’s been a recent trend of SEM agencies specializing in particular industry verticals (tourism for example).  Although this model sounds great in theory ... » Continue