3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

How To Optimize Your Press Releases For SEO

by on October 7, 2014 · optimizationSearch Engine MarketingSearch Engine Optimizationsearch marketing strategySEO

Purpose and Strategy Press releases are among the many once-wholesome link-building tools ultimately hijacked and ruined by black-hat SEO practitioners who sought to use them as arenas for keyword stuffing. Consequently, ... » Continue

8 Things I Learned at MozCon: Day One

by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue

Paid Search Campaign Strategy: A New Way of Thinking

by on April 2, 2014 · AdwordsPay-Per-Click (PPC)search marketing strategy

Campaign strategies can be difficult to wrap your head around, but there’s a new way of thinking that will help your bottom line and turn your account inside out. This ... » Continue