Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

2019 Digital Marketing Predictions

by on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

How to Get Your Events to Show up in Google’s Featured Snippets

by on July 11, 2018 · Search Engine MarketingSearch Engine Optimization

Use this guide to get your event to rank in Google's Featured Snippets. » Continue

Gen Z: A Generation Like No Other

by on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media Marketing

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

Four Tips for How to Get Your Website Voice Search Ready

by on June 6, 2018 · Digital MarketingSearch Engine MarketingVoice Search Optimization

Four tips for how to get your website voice search ready. » Continue

Better Together: Why Your Brand Needs Both PPC and SEO

by on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEO

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

My Day at SEMpdx’s Engage Conference

by on March 16, 2017 · Digital MarketingSearch Engine Marketing

I had the pleasure of attending the first annual Engage Conference (formerly SearchFest) in Portland, Oregon a few days ago and wanted to share an overview of the day as ... » Continue

Search Engine Marketing – Two Disciplines, One Term

by on February 23, 2017 · Paid MediaSearch Engine MarketingSearch Engine OptimizationSEO

Search Engine Marketing, commonly known as SEM, is not in fact PPC marketing or SEO-it’s both disciplines working together towards a common goal.  What is that goal? High ranking in ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

SearchFest 2015: The Eye of the Hurricane

by on March 4, 2015 · Search Engine MarketingSearch Engine OptimizationSEMpdxSEOSocial Media Marketing

Well, SearchFest 2015, my third attended in as many years, has somehow already come and gone. I’m soon going to get to that place where I start getting them mixed ... » Continue