3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

2019 Digital Marketing Predictions

by on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

How to Get Your Events to Show up in Google’s Featured Snippets

by on July 11, 2018 · Search Engine MarketingSearch Engine Optimization

Use this guide to get your event to rank in Google's Featured Snippets. » Continue

Gen Z: A Generation Like No Other

by on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media Marketing

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

Four Tips for How to Get Your Website Voice Search Ready

by on June 6, 2018 · Digital MarketingSearch Engine MarketingVoice Search Optimization

Four tips for how to get your website voice search ready. » Continue

Better Together: Why Your Brand Needs Both PPC and SEO

by on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEO

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

My Day at SEMpdx’s Engage Conference

by on March 16, 2017 · Digital MarketingSearch Engine Marketing

I had the pleasure of attending the first annual Engage Conference (formerly SearchFest) in Portland, Oregon a few days ago and wanted to share an overview of the day as ... » Continue

Search Engine Marketing – Two Disciplines, One Term

by on February 23, 2017 · Paid MediaSearch Engine MarketingSearch Engine OptimizationSEO

Search Engine Marketing, commonly known as SEM, is not in fact PPC marketing or SEO-it’s both disciplines working together towards a common goal.  What is that goal? High ranking in ... » Continue