Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

Why Broad Match Keywords Look So Good, But Hurts So Bad

by on August 15, 2018 · googlePay-Per-Click (PPC)

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue

Gen Z: A Generation Like No Other

by on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media Marketing

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

10 Things You Need to Know About Google Ad Grants

by on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

Better Together: Why Your Brand Needs Both PPC and SEO

by on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEO

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

Dr. AdWords or: How I Learned to Stop Worrying and Love SEM

by on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

Talk Money To Me: The Future of Paid Media In A Voice-First World

by on March 29, 2017 · googlePaid MediaPay-Per-Click (PPC)Voice Search

Voice Killed The Keyboard Star Over the past year, you’ve likely heard murmurings about the Dawn of Voice Search. 7 million “voice-first” devices like Google Home and Amazon Echo were shipped ... » Continue

LinkedIn Advertising 101

by on January 25, 2017 · LinkedInLinkedIn AdvertisingPaid MediaPay-Per-Click (PPC)

LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The ... » Continue