Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Amplifying your Ecommerce Marketing Strategy Through Paid Ads

by on August 21, 2019 · Paid Media

As shopping online continues to grow, it is important for Ecommerce brands to stay on top of trends and ensure their products stand out from their competitors. According to Oberlo, ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Paid Media Ad Dimensions by Platform

by on June 8, 2019 · Paid AdvertisingPaid Media

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

Intro to Programmatic Media

by on May 29, 2019 · Paid AdvertisingPaid Media

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

4 Myths About Blockchains

by on July 25, 2018 · Paid MediaStrategyVoice Search

BLOCKCHAIN, Blockchain, blockchain. An emergent technology shrouded behind a lack of understanding yet promising to deliver wealth and freedom to those who use it. Some tout it as the innovation ... » Continue

10 Things You Need to Know About Google Ad Grants

by on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue