Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

4 Myths About Blockchains

by on July 25, 2018 · Paid MediaStrategyVoice Search

BLOCKCHAIN, Blockchain, blockchain. An emergent technology shrouded behind a lack of understanding yet promising to deliver wealth and freedom to those who use it. Some tout it as the innovation ... » Continue

10 Things You Need to Know About Google Ad Grants

by on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

All Your GDPR Compliance Questions Answered

by on May 30, 2018 · Digital MarketingPaid MediaStrategy

All your GDPR questions answered. » Continue

A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising

by on April 4, 2018 · AdvertisinggooglePaid Media

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

5 Ways to Keep Your Paid Campaigns Goal-Oriented

by on March 7, 2018 · Campaign GoalsPaid Media

Every marketing plan starts with an objective; a clear goal that propels the campaigns forward. But for many, these goals get muddied over time.  As your campaigns grow, tracking issues ... » Continue

True Love In Remarketing: 8 Ways To Win The Hearts Of Your Customers

by on February 7, 2018 · Paid MediaRemarketing

It’s a classic love story: Girl meets website Girl and site get to know each other Girl leaves website Website wins girl back using remarketing Spoiler Alert: Girl becomes website’s customer and shops happily ever ... » Continue

Dr. AdWords or: How I Learned to Stop Worrying and Love SEM

by on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season

by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue