Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

How to Target Audiences without Facebook Partner Categories

by on June 27, 2018 · FacebookPaid AdvertisingTwitter

Learn how to target audiences without Facebook Partner Categories. » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season

by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Micro-Moments Part 2: I-Want-To-Buy

by on September 29, 2016 · Paid AdvertisingPaid MediaPay-Per-Click (PPC)

The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue

Dude, Where’s My Ad?!

by on February 24, 2016 · Paid AdvertisingPay-Per-Click (PPC)

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

P&G: Reviewageddon Or Just A Review?

by on July 14, 2015 · Paid Advertising

A POV on P&G’s newest venture to cut marketing costs. Advertising Age published an article in May discussing the massive media planning and buying review P&G is performing across their digital ... » Continue

Session Takeaways from SMX Advanced – Be Exclusive: Put a Velvet Rope on Your Remarketing and Get Next Level Results

by on June 10, 2015 · AdwordsconferencesPaid AdvertisingPay-Per-Click (PPC)

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

2 Weeks Later: Top Hero Conference Takeaways

by on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppc

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions   Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue