Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Paid Media Ad Dimensions by Platform

by on June 8, 2019 · Paid AdvertisingPaid Media

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

Intro to Programmatic Media

by on May 29, 2019 · Paid AdvertisingPaid Media

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

How to Target Audiences without Facebook Partner Categories

by on June 27, 2018 · FacebookPaid AdvertisingTwitter

Learn how to target audiences without Facebook Partner Categories. » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season

by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Micro-Moments Part 2: I-Want-To-Buy

by on September 29, 2016 · Paid AdvertisingPaid MediaPay-Per-Click (PPC)

The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue

Dude, Where’s My Ad?!

by on February 24, 2016 · Paid AdvertisingPay-Per-Click (PPC)

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue