3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Media Campaign Planning 101

by on March 27, 2019 · Account ManagmentMarketing

While creating a media campaign plan may seem obvious, it can be overlooked especially if deadlines get pushed up, you’re wearing multiple hats in your current role or you just ... » Continue

7 Steps to Being Recession Ready in 2019

by on March 20, 2019 · Marketing

Is the economy slowing down? Is the commander-in-tweet stirring the proverbial pot? Is HGTV skewing the real-estate market again? These are all factors to consider when preparing for the next ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Can I Replace My Agency with Artificial Intelligence Yet?

by on May 2, 2018 · BusinessMarketingoptimization

Learn what Curt McKay has to say about making the switch from agency to AI. » Continue

5 Marketing Mistakes that Hurt Your Brand

by on November 15, 2017 · Brand ImageMarketingReputation

It takes brands a lot more time to heal from a mistake than it does to make one. And little mistakes add up. All too often, I come across a ... » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season

by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

10 Measurement Insights from a Career in Marketing

by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue