3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

7 Changes To Look For When Hashtags Hit Facebook

by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Hospitality Success Story: Creating Efficiencies for both Client & Agency

by on August 16, 2012 · Internet Marketing ToolsOnline Reputation Management

Utilizing latest technologies and software is one of many ways we stay on top of our game here at Anvil.  Our hospitality clients struggled with a time efficient way to ... » Continue

Google URL Shortener: Speed Matters

by on April 14, 2011 · Internet Marketing Tools

I’ve used most of the cute little URL shorteners in my internet marketing days, but only recently tried https://goo.gl/. After testing my links to make sure they worked, I was pretty blown away ... » Continue

Defend Your Trademarked Terms

by on March 31, 2011 · Internet Marketing ToolsOnline Brand ManagementSearch Engine MarketingStrategic Internet Marketing

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

Simplify: Landing Page Development and Testing

by on February 9, 2011 · Ecommerce Website TipsInternet Marketing StrategyInternet Marketing ToolsPay-Per-Click (PPC)Website Design

Get Anvil's perspective on using LiveBall for landing page development and testing. » Continue

Analytics Ninja Dies from Data Overload

by on January 7, 2010 · Internet Marketing Tools

Although this subject has been breached in multiple blog posts, articles, and tweets, it is worth re-emphasizing.  Web analytics has completely changed marketing as we know it (or in my ... » Continue

Advertising on YouTube just got easier

by on October 13, 2009 · Internet Marketing ToolsPay-Per-Click (PPC)Social Media Marketing

YouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category ... » Continue

6 Innovations Every Online Marketing Professional Should Know for 2009 & Beyond

by on August 31, 2009 · Internet Marketing Tools

Rounding around the bend into the second half of 2009, online marketers tend to get bogged down with back-to-school and holiday sales.  The last few months of the year are ... » Continue

Google Releases New Options for Bid Management

by on April 19, 2007 · Internet Marketing Tools

Called “Preferred Cost”, Google is now allowing advertisers a third method for managing their campaign performance. In addition to their “Max CPC” and “Bid Optimizer” options, Google’s ... » Continue