Help Anvil Select its Charity of Choice

by on March 15, 2013 · Internet Marketing StrategyReputation WatchSearch Engine Optimization

Here at Anvil, we believe in supporting our local community by offering pro bono services, volunteering time outside of work and making charitable donations to those in need. One way ... » Continue

5 Digital Trends You Need to Embrace

by on January 29, 2013 · Internet Marketing StrategySearch Engine Marketing

Last year, I was asked to present at Portland’s EO Experience, featuring subject matter experts on various entrepreneurial topics. Specifically, I was tasked with covering trends in the world of ... » Continue

Can you Handle Big Data?

by on January 7, 2013 · analyticsconversion optimizationInternet Marketing Strategy

Much of the online marketing and IT world had been buzzing with the term “big data” for several years now, but really within the past 6 months its picked up ... » Continue

Ranking Factors for YouTube Video

by on August 24, 2012 · Internet Marketing StrategyVideo

Earlier this month, Jeff McRitchie appeared on SEOMoz‘s Whiteboard Friday series presenting his YouTube Ranking Factors.  The full video is definitely worth checking out, but if you don’t have the 17 ... » Continue

Google Gets Semantic

by on March 16, 2012 · googleInternet Marketing StrategynewsSEO

Google recently announced that it will be changing its algorithm to incorporate semantic search technology, which has the potential to drastically alter search results, and have a huge effect of ... » Continue

Don’t Be Creepy: Make Visitor Privacy Transparent

by on February 27, 2012 · Internet Marketing StrategyStrategic Internet Marketing

There are a lot of discussions about paradigm shifts in the search and digital marketing industry: the growth of mobile, the incorporation of social signals into search results, the use ... » Continue

Consumers don’t engage with your company in silos, so why are you splitting up your online and offline marketing teams?

by on February 15, 2012 · Internet Marketing Strategy

As an agency of digital marketers we often find ourselves working day-to-day with the online marketing manager within companies. Don’t get us wrong, we loves us some online marketing managers, ... » Continue

Breaking Down the New Digital Measurement Principles

by on June 20, 2011 · analyticscompetitive intelligenceInternet Marketing StrategyPaid Advertising

Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue

The Big Picture for April 14

by on April 14, 2011 · Adwordsanalyticsconversion optimizationFacebookgoogleInternet Marketing Strategylanding page testinglink developmentlocal seoMobilePay-Per-Click (PPC)SEOTwitterweb design

While Google and Bing argue over who gained or lost a percentage point last month, here’s the far more interest stuff in the world of search and social that we here ... » Continue

5 Search Engine Marketing Tips I Wish I’d Known…

by on March 4, 2011 · Internet Marketing StrategyPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationWebsite Analytics

Anvil Account Executive Andy Lohr’s latest article in Search Marketing Insider give a very unique perspective of the things he wishes he knew back when he was an in-house search marketing ... » Continue