3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Digital Marketing Predictions for 2018

by on December 15, 2017 · Digital MarketingIntegrated MarketingInternet Marketing Strategy

The holidays are all about tradition. For the past 12 years, one of our traditions at Anvil is to is to share our digital marketing predictions for the coming year. It is ... » Continue

How Live Streaming Video is Changing the Face of Marketing

by on April 20, 2016 · Internet Marketing Strategy

Facebook has unleashed a plethora of new features this past month including “topics to watch” and best of all- live video! It’s part of an aggressive attempt to get users ... » Continue

8 Things I Learned at MozCon: Day One

by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue

5 Steps in Building a Social Media Plan for Non-Profits

by on April 4, 2014 · Internet Marketing StrategySocial MediaSocial Media Marketing

It wasn’t too long ago that social media success was saved for large non-profit organizations that, alongside their existing marketing initiatives, had the time and resources to allocate to the ... » Continue

Seahawks Win, Ads Snooze

by on February 3, 2014 · b2cIntegrated MarketingInternet Marketing Strategy

Peyton Manning’s legacy – up for debate. Super Bowl XLVIII’s ads capturing our imagination – not even close. Peyton Manning and the advertising world let us all down as we gathered our ... » Continue

7 Changes To Look For When Hashtags Hit Facebook

by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Help Anvil Select its Charity of Choice

by on March 15, 2013 · Internet Marketing StrategyReputation WatchSearch Engine Optimization

Here at Anvil, we believe in supporting our local community by offering pro bono services, volunteering time outside of work and making charitable donations to those in need. One way ... » Continue

5 Digital Trends You Need to Embrace

by on January 29, 2013 · Internet Marketing StrategySearch Engine Marketing

Last year, I was asked to present at Portland’s EO Experience, featuring subject matter experts on various entrepreneurial topics. Specifically, I was tasked with covering trends in the world of ... » Continue