A Guide to Google’s Site Diversity Change

by on July 10, 2019 · Digital MarketinggoogleSearch Engine Optimizationsearch marketing strategy

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is  a change to search results aimed at increasing the diversity of search results, ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

2019 Digital Marketing Predictions

by on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

Why Broad Match Keywords Look So Good, But Hurts So Bad

by on August 15, 2018 · googlePay-Per-Click (PPC)

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue

A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising

by on April 4, 2018 · AdvertisinggooglePaid Media

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings

by on August 30, 2017 · googleoptimizationPaid Media

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

Don’t Let B.S.EO Break Your Spirit, or Rankings, in Google #fakenews

by on June 7, 2017 · googleKeywordsSEO

If you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue

Google’s Annual Livestream—What You Need to Know

by on May 24, 2017 · AdwordsgooglePaid Media

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

Google’s ‘Best’ New Search Results Display

by on May 3, 2017 · Digital MarketinggoogleLocal Search

The importance of positive reviews from your customers is no secret, and it is now becoming more important than ever for small businesses. According to a survey done by ... » Continue

Accurately Measure Your Digital Marketing Efforts with Analytics

by on April 12, 2017 · analyticsgoogleWebsite Analytics

Analytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue