Introducing BERT the New Algorithm Update From Google

by on October 29, 2019 · Digital MarketinggoogleSearch Engine Optimization

On October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue

Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

A Guide to Google’s Site Diversity Change

by on July 10, 2019 · Digital MarketinggoogleSearch Engine Optimizationsearch marketing strategy

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is  a change to search results aimed at increasing the diversity of search results, ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

2019 Digital Marketing Predictions

by on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice Search

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

Why Broad Match Keywords Look So Good, But Hurts So Bad

by on August 15, 2018 · googlePay-Per-Click (PPC)

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue

A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising

by on April 4, 2018 · AdvertisinggooglePaid Media

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings

by on August 30, 2017 · googleoptimizationPaid Media

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

Don’t Let B.S.EO Break Your Spirit, or Rankings, in Google #fakenews

by on June 7, 2017 · googleKeywordsSEO

If you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue