Get Hyped: New AdWords Product Listing Ads

by on November 18, 2009 · Ecommerce Website TipsPay-Per-Click (PPC)

Attention all you Ecommerce folks – the latest offering from Google AdWords should have you very excited. Though still in beta (currently available to select advertisers only), Google’s Product Listing ... » Continue

Web Analytics Attribution & Your Business

by on November 16, 2009 · B2B Internet MarketingEcommerce Website TipsEmarketingSearch Engine MarketingStrategic Internet MarketingWebsite Analytics

Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect ... » Continue

Sneaky Anchor Text Tactics: RedEnvelope.com

by on April 27, 2009 · Ecommerce Website TipsLink Development StrategiesOnline Brand ManagementSearch Engine Optimization

I was doing some research today for an eCommerce client (I was totally NOT shopping online while at work), and was looking at RedEnvelope.com. I noticed the waaaay below-the-fold text ... » Continue

Internet Retailers: Join in the FUN!

by on April 24, 2009 · Ecommerce Website TipsSocial Media MarketingStrategic Internet Marketing

Calling all Internet retailers, hop on board the social media train! InternetRetailer.com has reported that of out of the top 500 E-retailers, over half of them have a presence on Facebook!  ... » Continue