3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

How to Quickly Add Google Authorship to a Shopify Blog

by on January 29, 2014 · Ecommerce Website TipsShopify

This blog post will provide you with a quick fix to automatically enable Google Authorship for all of your past and future blog posts or articles on your Shopify website. In ... » Continue

Holiday 2011: Your “Do Now” List

by on October 18, 2011 · AdwordsEcommerce Website Tips

It seems like school just started and the leaves are just beginning to change, but if you’re in the e-commerce business its time to set your sights on the Holiday ... » Continue

The Week in Search & Social for July 21

by on July 21, 2011 · b2bb2cconversion optimizationEcommerce Website TipsFacebookgooglelocal seoppcSearch Engine OptimizationSEOTwitterweb design

PPC How Online Companies Get You to Share More and Spend More – Not exactly PPC, but a great read on how Amazon, Netflix, Groupon, Zynga & Facebook & Apple are ... » Continue

Simplify: Landing Page Development and Testing

by on February 9, 2011 · Ecommerce Website TipsInternet Marketing StrategyInternet Marketing ToolsPay-Per-Click (PPC)Website Design

Get Anvil's perspective on using LiveBall for landing page development and testing. » Continue

What We Learned This Holiday

by on January 7, 2011 · Ecommerce Website TipsSearch Engine Marketing

Another holiday season come and gone. And of course, what would the holidays be without a making few missteps that we can learn from for next year. A few such ... » Continue

Looking Forward: E-Commerce Strategies for 2011 (Anvil on iMedia Connection)

by on December 17, 2010 · Ecommerce Website TipsInternet Marketing Strategy

With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos ... » Continue

Holiday PPC Got You Panicked? There’s Still Time!

by on December 3, 2010 · Ecommerce Website TipsPay-Per-Click (PPC)Search Engine Marketing

Even though we’ve already passed Cyber Monday (also known as Green Gift Monday), and the number of shipping days are quickly ticking down, there is still time to make the ... » Continue

Ecom Insights: Creating a Unique Experience for Non-Branded Searchers

by on July 21, 2010 · Ecommerce Website TipsPay-Per-Click (PPC)

Strong brands that operate online businesses are likely to see a high volume of  sales from branded keywords  since these searches are  performed by users who are already aware of ... » Continue

3 Ways To Utilize 2nd Tier Keywords Without Ruining Your Site Hierarchy

by on November 25, 2009 · B2B Internet MarketingEcommerce Website TipsInternet Marketing StrategySearch Engine MarketingSearch Engine OptimizationStrategic Internet MarketingWebsite Design

I have found that one of the most frustrating things as an Internet marketer is to work on a website knowing that there are limitations to what can actually be ... » Continue