Is the Influencer Effect Wearing Off?

by on July 17, 2019 · Digital MarketingSocial Media

For the past few years, those of us in marketing have heard, read and probably talked about influencer marketing. What was one time an inexpensive way to promote new products, ... » Continue

A Guide to Google’s Site Diversity Change

by on July 10, 2019 · Digital MarketinggoogleSearch Engine Optimizationsearch marketing strategy

In Early June 2019 the Google Search Liaison Twitter account announced the Site Diversity Change. It is  a change to search results aimed at increasing the diversity of search results, ... » Continue

A Deeper Look: 2 Key Takeaways from Day 2 of DigitalSummit Portland 2019

by on July 3, 2019 · analyticsBrand ImageDigital MarketingReputation

When brands begin to fall short and face difficulties either in market share, in their data, on social media, or anywhere, it is usually due to those brands not taking ... » Continue

How to Rock Your 2019 Digital Strategy with Biases, Voices & Rebels!

by on June 19, 2019 · AdvertisingAgency LifeconferencesDigital MarketingOnline Brand ManagementPsychologySEMpdx

Insights & Lessons from the Portland Digital Summit 2019 Conference Last week the Anvil team had the opportunity to visit this year’s DigitalSummit Portland. And here at Anvil Media our mission ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

On Babies and Bathwater: Enterprise SEO

by on March 13, 2019 · B2B Internet MarketingconferencesDigital MarketingSearch Engine Optimization

I had the pleasure of taking in Eli Schwartz’s presentation at Engage last week. As I handle  enterprise SEO clients at Anvil I was thinking I would hear about insights ... » Continue

Digital Summit Seattle Conference Highlights

by on March 1, 2019 · Digital Marketing

This week, I had the honor of speaking on the topic of podcasting at Digital Summit Seattle. In the past, I’ve enjoyed live-blogging for various publications, but this time around, I thought a ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Measurable Marketing (Part 3 of 3): Firebase for Tracking App Engagement

by on February 10, 2019 · Digital MarketingEfficiencyMobileUncategorized

So far in this series, we’ve discussed how to use Google Analytics to track and view user behavior on the site as well as how to measure goals with Analytics ... » Continue