Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Curating Your Brand and Driving Revenue via Online Reviews

by on August 7, 2019 · Brand Imageconversion optimizationInfluencerInternet Marketing Strategylocal seoOnline Brand ManagementOnline Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial Media Marketing Optimization

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

A Deeper Look: 2 Key Takeaways from Day 2 of DigitalSummit Portland 2019

by on July 3, 2019 · analyticsBrand ImageDigital MarketingReputation

When brands begin to fall short and face difficulties either in market share, in their data, on social media, or anywhere, it is usually due to those brands not taking ... » Continue

6 Steps to a Successful Content Calendar

by on October 31, 2018 · Brand Imagecontent marketingEngagementSocial MediaSocial Media Strategy

Everyone knows by now that having strong social media content is crucial for your brand image and even for reaching new customers. But how can one establish a solid social ... » Continue

5 Marketing Mistakes that Hurt Your Brand

by on November 15, 2017 · Brand ImageMarketingReputation

It takes brands a lot more time to heal from a mistake than it does to make one. And little mistakes add up. All too often, I come across a ... » Continue