Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

10 Things You Need to Know About Google Ad Grants

by on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

Dr. AdWords or: How I Learned to Stop Worrying and Love SEM

by on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

4 Ways to Stand Out in Paid Search

by on September 19, 2017 · Ad CopyAdwordsPaid Media

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

Google’s Annual Livestream—What You Need to Know

by on May 24, 2017 · AdwordsgooglePaid Media

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

12 Google AdWords Features Launched in Q3 2016

by on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue