Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

10 Things You Need to Know About Google Ad Grants

by on June 13, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

Dr. AdWords or: How I Learned to Stop Worrying and Love SEM

by on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

4 Ways to Stand Out in Paid Search

by on September 19, 2017 · Ad CopyAdwordsPaid Media

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

Google’s Annual Livestream—What You Need to Know

by on May 24, 2017 · AdwordsgooglePaid Media

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

12 Google AdWords Features Launched in Q3 2016

by on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

6 Major AdWords Changes from Google’s Summit 2016 and What They Mean for Your Campaigns

by on May 26, 2016 · AdwordsgooglePaid Media

CH-CH-CH-CH-CHANGES! Google announced a variety of updates to its AdWords and Analytics platforms at the Google Performance Summit, Tuesday May 24th. Google introduced new upgrades, features, designs, and product types ... » Continue

10 Signs Your AdWords Campaign Was Setup By An Amateur

by on May 18, 2016 · AdwordsPay-Per-Click (PPC)ppc

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue