Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.

by on January 31, 2019 · AdvertisingReputationUncategorized

The New England Patriots are playing in their 10th Super Bowl this Sunday, an NFL record. The Patriots have a better-than-average chance of winning their 6th Super Bowl, which would ... » Continue

Nike’s 2018 Just Do It Campaign, the Aftermath

by on September 12, 2018 · Advertising

As many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue

A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising

by on April 4, 2018 · AdvertisinggooglePaid Media

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

Happy Belated Birthday Twitter

by on March 28, 2018 · AdvertisingInfluencerSocial Media Marketing

A Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue