OTT Advertising: What’s It All About and Where Is It Heading in 2020

by on January 15, 2020 · AdvertisingPaid AdvertisingVideo

Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of popular OTT platforms ... » Continue

2019 Digital Marketing Predictions: Year-in-Review

by on December 16, 2019 · AdvertisingDigital MarketingMarketingSEMpdx

For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to predict digital marketing trends that will alter ... » Continue

Why You Should Sponsor Podcasts

by on November 27, 2019 · Advertisingpodcast

When you think of the word podcast, what is the first thing that comes to your mind? A couple of buddies sitting around a mic drinking beer and discussing this ... » Continue

How to Make the Most Out of Your Ad Agency Internship

by on November 13, 2019 · AdvertisingAgency LifeDigital MarketingMarketing

This is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue

How to Rock Your 2019 Digital Strategy with Biases, Voices & Rebels!

by on June 19, 2019 · AdvertisingAgency LifeconferencesDigital MarketingOnline Brand ManagementPsychologySEMpdx

Insights & Lessons from the Portland Digital Summit 2019 Conference Last week the Anvil team had the opportunity to visit this year’s DigitalSummit Portland. And here at Anvil Media our mission ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

The Unlikables: How 5 Super Bowl wins and a potential 6th will never make the New England Patriots America’s Team.

by on January 31, 2019 · AdvertisingReputationUncategorized

The New England Patriots are playing in their 10th Super Bowl this Sunday, an NFL record. The Patriots have a better-than-average chance of winning their 6th Super Bowl, which would ... » Continue

Nike’s 2018 Just Do It Campaign, the Aftermath

by on September 12, 2018 · Advertising

As many of you are probably aware, Nike launched a new ad campaign celebrating their 30th Anniversary of Nike’s Just Do It campaign on Labor Day. While the ad featured ... » Continue