Blog Archives
The Beginner’s Guide to Amazon Advertising in 2021
by Riley Grubb on April 8, 2021 · AdvertisingAmazon ShoppingPaid MediaIn recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Riley Grubb on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
The Beginner’s Guide to Paid Keyword Research
by Riley Grubb on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue
How to Win the Amazon Buy Box
by Riley Grubb on September 16, 2020 · Amazon Shoppingproduct marketingShopping CartWhat is the Amazon Buy Box? As everyone is quite aware, Amazon has become a monolith in ecommerce. In 2019, Amazon captured an estimated 47% of all online sales in the ... » Continue
The Beginner’s Guide to Building Amazon Product Listings
by Riley Grubb on June 24, 2020 · Amazon Shoppingproduct marketingNew to selling on Amazon? The first major step after getting signed up to the platform is to build your product listing pages. How you put together your product listings ... » Continue
Selling on Walmart Marketplace: How Does it Compare to Amazon?
by Riley Grubb on March 4, 2020 · AdvertisingAmazon Shoppingproduct marketingShopping CartWalmart, a name that needs no introduction in the retail industry, has been making major strides to compete with ecommerce juggernaut Amazon as the go-to marketplace for ecommerce sellers. Since ... » Continue
OTT Advertising: What’s It All About and Where Is It Heading in 2020
by Riley Grubb on January 15, 2020 · AdvertisingPaid AdvertisingVideoWhat is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue