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Blog Archives

The Beginner’s Guide to Paid Keyword Research

by Riley Grubb on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

How to Win the Amazon Buy Box

by Riley Grubb on September 16, 2020 · Amazon Shoppingproduct marketingShopping Cart

What is the Amazon Buy Box? As everyone is quite aware, Amazon has become a monolith in ecommerce.  In 2019, Amazon captured an estimated 47% of all online sales in the ... » Continue

The Beginner’s Guide to Building Amazon Product Listings

by Riley Grubb on June 24, 2020 · Amazon Shoppingproduct marketing

  New to selling on Amazon? The first major step after getting signed up to the platform is to build your product listing pages. How you put together your product listings ... » Continue

Selling on Walmart Marketplace: How Does it Compare to Amazon?

by Riley Grubb on March 4, 2020 · AdvertisingAmazon Shoppingproduct marketingShopping Cart

Walmart, a name that needs no introduction in the retail industry, has been making major strides to compete with ecommerce juggernaut Amazon as the go-to marketplace for ecommerce sellers. Since ... » Continue

OTT Advertising: What’s It All About and Where Is It Heading in 2020

by Riley Grubb on January 15, 2020 · AdvertisingPaid AdvertisingVideo

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

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  • Recent Posts
    • What to Know About Local SEOJanuary 20, 2021
    • Video Advertising: Why All Brands Should Be Doing it and WhereJanuary 14, 2021
    • The Power of Virtual Events Part 2December 30, 2020
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  • Anvil’s 2020 Digital Marketing Predictions: A Year in Review
  • Anvil Media Receives Awards and Recognition for Digital Marketing Excellence
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  • What to Know About Local SEO by Mike Stormberg on January 20, 2021
  • Video Advertising: Why All Brands Should Be Doing it and Where by Kari Schroeder on January 14, 2021

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