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Blog Archives

The Beginner’s Guide to Amazon Advertising in 2021

by Riley Grubb on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by Riley Grubb on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

The Beginner’s Guide to Paid Keyword Research

by Riley Grubb on December 3, 2020 · Ad CopyAdvertisingPaid MediaPay-Per-Click (PPC)

If you are a beginner when it comes to running paid search advertising through Google Ads or Microsoft Ads, selecting target keywords is the first major step in launching a ... » Continue

How to Win the Amazon Buy Box

by Riley Grubb on September 16, 2020 · Amazon Shoppingproduct marketingShopping Cart

What is the Amazon Buy Box? As everyone is quite aware, Amazon has become a monolith in ecommerce.  In 2019, Amazon captured an estimated 47% of all online sales in the ... » Continue

The Beginner’s Guide to Building Amazon Product Listings

by Riley Grubb on June 24, 2020 · Amazon Shoppingproduct marketing

  New to selling on Amazon? The first major step after getting signed up to the platform is to build your product listing pages. How you put together your product listings ... » Continue

Selling on Walmart Marketplace: How Does it Compare to Amazon?

by Riley Grubb on March 4, 2020 · AdvertisingAmazon Shoppingproduct marketingShopping Cart

Walmart, a name that needs no introduction in the retail industry, has been making major strides to compete with ecommerce juggernaut Amazon as the go-to marketplace for ecommerce sellers. Since ... » Continue

OTT Advertising: What’s It All About and Where Is It Heading in 2020

by Riley Grubb on January 15, 2020 · AdvertisingPaid AdvertisingVideo

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

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    • 5 Key Takeaways from Digital Summit 2021April 14, 2021
    • The Beginner’s Guide to Amazon Advertising in 2021April 8, 2021
    • How to Improve Your Company’s Online ReputationMarch 31, 2021
    • A Beginner’s Guide to Google Search ConsoleMarch 24, 2021
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  • 5 Key Takeaways from Digital Summit 2021 by Rachel McMahon on April 14, 2021
  • The Beginner’s Guide to Amazon Advertising in 2021 by Riley Grubb on April 8, 2021

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