Blog Archives
Holiday Marketing Strategies: Adapting to the New Normal
by Kari Schroeder on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimizationThis holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue
What’s New Google?
by Kari Schroeder on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorizedWhat’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue
Expanding Reach in a Volatile Digital Advertising Landscape
by Kari Schroeder on May 28, 2020 · AdwordsDigital MarketingPaid MediaWith more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue
Digital Advertising in a Volatile Marketing Landscape
by Kari Schroeder on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid AdvertisingWhen things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Kari Schroeder on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better
by Kari Schroeder on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEMWhat are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue