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Blog Archives

Holiday Marketing Strategies: Adapting to the New Normal

by Kari Schroeder on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimization

This holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue

What’s New Google?

by Kari Schroeder on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Expanding Reach in a Volatile Digital Advertising Landscape

by Kari Schroeder on May 28, 2020 · AdwordsDigital MarketingPaid Media

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

Digital Advertising in a Volatile Marketing Landscape

by Kari Schroeder on April 2, 2020 · AdvertisingAdwordsBrand ImageDigital MarketingFacebookgoogleMarketingPaid Advertising

When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It

by Kari Schroeder on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid Advertising

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by Kari Schroeder on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

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