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Blog Archives

The Great Integration- Paid Search and SEO

by Kari Schroeder on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEO

With the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue

Understanding A Few Top Emerging Platforms Of 2022

by Kari Schroeder on February 10, 2022 · Uncategorized

The top 3 emerging platforms of 2022 are: Programmatic– This type of advertising opens up a significant audience that is not able to be reached on other ad platforms and ... » Continue

Video Advertising, Why It’s Still The Format Brands Should Be Focused On Going Into 2022

by Kari Schroeder on November 11, 2021 · Uncategorized

The trend toward video advertising across multiple formats and platforms has continued and is the area forecasted to be where advertisers spend a majority of their media budget. A lot ... » Continue

Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market

by Kari Schroeder on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media Marketing

This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

Understanding Audience Values and How They Affect Ad Strategy

by Kari Schroeder on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by Kari Schroeder on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

An Update on Third Party Cookie Data for 2021

by Kari Schroeder on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by Kari Schroeder on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

Holiday Marketing Strategies: Adapting to the New Normal

by Kari Schroeder on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimization

This holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue

What’s New Google?

by Kari Schroeder on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

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