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Blog Archives

Understanding Audience Values and How They Impact Digital Strategy

by Kari Schroeder on July 7, 2022 · AdvertisingDigital MarketingGen Z

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priority

by Kari Schroeder on June 2, 2022 · googlePaid AdvertisingPaid MediaVideo

There has been a lot of movement over the last few years toward video advertising across multiple formats and platforms. A lot of this movement has been due to the ... » Continue

The Great Integration- Paid Search and SEO

by Kari Schroeder on April 7, 2022 · Integrated MarketingPaid MediaPay-Per-Click (PPC)SEO

With the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue

Understanding A Few Top Emerging Platforms Of 2022

by Kari Schroeder on February 10, 2022 · Uncategorized

The top 3 emerging platforms of 2022 are: Programmatic– This type of advertising opens up a significant audience that is not able to be reached on other ad platforms and ... » Continue

Video Advertising, Why It’s Still The Format Brands Should Be Focused On Going Into 2022

by Kari Schroeder on November 11, 2021 · Uncategorized

The trend toward video advertising across multiple formats and platforms has continued and is the area forecasted to be where advertisers spend a majority of their media budget. A lot ... » Continue

Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market

by Kari Schroeder on September 29, 2021 · AdvertisingHoliday MarketingHoliday ShoppingMarketingPaid MediaSocial Media Marketing

This holiday season will again be a shift from previous years. The way consumers shop and brands position themselves has become more relevant than ever. With a shift to predominantly ... » Continue

Understanding Audience Values and How They Affect Ad Strategy

by Kari Schroeder on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by Kari Schroeder on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

An Update on Third Party Cookie Data for 2021

by Kari Schroeder on March 19, 2021 · AdvertisingAdwordsgooglePaid AdvertisingPaid Media

The good news: it will be 2022 before we start to see the full impact of the change in third-party data. Now here’s the bad news: it does mean some ... » Continue

Video Advertising: Why All Brands Should Be Doing it and Where

by Kari Schroeder on January 14, 2021 · AdvertisingPaid AdvertisingPaid MediaVideo

There has been a lot of movement recently toward video advertising across multiple formats and platforms. A lot of this movement has been due to the state of the world ... » Continue

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