In the recent months privacy has become a hot topic amongst both consumers and advertisers. Platforms like Facebook are getting rid of behavioural targeting, leaving many companies to wonder how ... » Continue

If you’ve read the Anvil blog before, you’ve no doubt read that content is king. But what makes great content? Content that can not only reach your target audience, but ... » Continue

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

Having worked in and with social media for a number of years now, I can shamelessly say that I love Instagram. While each platform serves a different purpose and not ... » Continue

A Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue