In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

For the past few years, those of us in marketing have heard, read and probably talked about influencer marketing. What was one time an inexpensive way to promote new products, ... » Continue

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

Looking back 10 years ago, there were only a handful of new memes. They were simple and understood mostly by people who spent too much time online. But in the ... » Continue

In the recent months privacy has become a hot topic amongst both consumers and advertisers. Platforms like Facebook are getting rid of behavioural targeting, leaving many companies to wonder how ... » Continue

If you’ve read the Anvil blog before, you’ve no doubt read that content is king. But what makes great content? Content that can not only reach your target audience, but ... » Continue

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

Having worked in and with social media for a number of years now, I can shamelessly say that I love Instagram. While each platform serves a different purpose and not ... » Continue

A Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue