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As Privacy Increases, Digital Marketing Remains Advertiser’s Best Bet
by John Ray on September 26, 2018 · Account ManagersDigital MarketingIn the recent months privacy has become a hot topic amongst both consumers and advertisers. Platforms like Facebook are getting rid of behavioural targeting, leaving many companies to wonder how ... » Continue

Want to Make a Great Campaign? Make it Personal.
by John Ray on August 8, 2018 · content marketingInfluencerIf you’ve read the Anvil blog before, you’ve no doubt read that content is king. But what makes great content? Content that can not only reach your target audience, but ... » Continue

Gen Z: A Generation Like No Other
by John Ray on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media MarketingRead insights from YMS SFO to revise your youth marketing strategy. » Continue

Instagram: A Love Letter
by John Ray on May 23, 2018 · InstagramSocial MediaHaving worked in and with social media for a number of years now, I can shamelessly say that I love Instagram. While each platform serves a different purpose and not ... » Continue

Happy Belated Birthday Twitter
by John Ray on March 28, 2018 · AdvertisingInfluencerSocial Media MarketingA Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season
by John Ray on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid MediaIt’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Generation Z Abandons Old Man Facebook for Snapchat and Instagram
by John Ray on August 30, 2017 · FacebookGen ZMillennialsSocial Media MarketingTrying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue