Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

What is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue

Want to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue