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Digital Marketing Tools to Consider

by Giancarlo Fortuna on February 17, 2022 · account managementb2bDigital MarketingInternet Marketing Tools

Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

Top Digital KPIs and Metrics Every Marketer Should Know

by Giancarlo Fortuna on December 2, 2021 · Digital MarketingSearch Engine MarketingWebsite Analytics

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue

Anatomy of a Simplified Digital Paid Media Strategy

by Giancarlo Fortuna on August 25, 2021 · AdvertisingAdwordsCampaign Goals

We have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue

Consider TikTok for Business

by Giancarlo Fortuna on June 16, 2021 · Digital MarketingSocial Media Marketingtiktok

What is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue

Quick Tips When Launching a Social Media Strategy

by Giancarlo Fortuna on March 10, 2021 · Social MediaSocial Media MarketingSocial Media Strategy

Want to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue

How to Successfully Promote Your Video Content for Business

by Giancarlo Fortuna on August 19, 2020 · content marketingDigital MarketingSEOVideo

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by Giancarlo Fortuna on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

Social Media Influencer Marketing During COVID-19

by Giancarlo Fortuna on April 9, 2020 · InfluencerSocial Media Marketing

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue

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