Blog Archives
Digital Marketing Tools to Consider
by Giancarlo Fortuna on February 17, 2022 · account managementb2bDigital MarketingInternet Marketing ToolsMarketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue
Top Digital KPIs and Metrics Every Marketer Should Know
by Giancarlo Fortuna on December 2, 2021 · Digital MarketingSearch Engine MarketingWebsite AnalyticsLet’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue
Anatomy of a Simplified Digital Paid Media Strategy
by Giancarlo Fortuna on August 25, 2021 · AdvertisingAdwordsCampaign GoalsWe have paid media strategy down to a science. While we do recommend partnering with a digital media agency such as Anvil to support building a strategic media plan for ... » Continue
Consider TikTok for Business
by Giancarlo Fortuna on June 16, 2021 · Digital MarketingSocial Media MarketingtiktokWhat is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue
Quick Tips When Launching a Social Media Strategy
by Giancarlo Fortuna on March 10, 2021 · Social MediaSocial Media MarketingSocial Media StrategyWant to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue
How to Successfully Promote Your Video Content for Business
by Giancarlo Fortuna on August 19, 2020 · content marketingDigital MarketingSEOVideoIt’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue
Merkle Q1 2020 Digital Marketing Report: What You Should Know
by Giancarlo Fortuna on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorizedMerkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue
Social Media Influencer Marketing During COVID-19
by Giancarlo Fortuna on April 9, 2020 · InfluencerSocial Media MarketingInfluencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue