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Blog Archives

Quick Tips When Launching a Social Media Strategy

by Giancarlo Fortuna on March 10, 2021 · Social MediaSocial Media MarketingSocial Media Strategy

Want to expand your brand’s marketing footprint into social media, or refine your strategy? Having a structured game plan is always recommended. Keeping your strategy simple might be the best ... » Continue

How to Successfully Promote Your Video Content for Business

by Giancarlo Fortuna on August 19, 2020 · content marketingDigital MarketingSEOVideo

It’s no secret that video is vital to becoming a valuable contributor to today’s digital marketing world. With exponential growth year-over-year of consumption across digital streaming devices, (and more than ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by Giancarlo Fortuna on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

Social Media Influencer Marketing During COVID-19

by Giancarlo Fortuna on April 9, 2020 · InfluencerSocial Media Marketing

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue

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  • 5 Key Takeaways from Digital Summit 2021 by Rachel McMahon on April 14, 2021
  • The Beginner’s Guide to Amazon Advertising in 2021 by Riley Grubb on April 8, 2021

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