Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

TikTok for the past few years has not only been one of the fastest growing social media platforms, reaching 1.2 billion active monthly users in Q4 of 2021, but also ... » Continue

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue

LinkedIn is one of the top social media platforms today with over 750 million users worldwide.  It is the go to advertising platforms for B2B and even B2C advertisers due ... » Continue

As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue