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Blog Archives

Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!

by Brandon Elston on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEM

Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

Why Podcasters should be looking to TikTok to reach new users

by Brandon Elston on April 20, 2022 · podcasttiktok

TikTok for the past few years has not only been one of the fastest growing social media platforms, reaching 1.2 billion active monthly users in Q4 of 2021, but also ... » Continue

How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend

by Brandon Elston on February 23, 2022 · Paid MediaPay-Per-Click (PPC)

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue

5 Key Takeaways From LinkedIn’s Marketing Certification

by Brandon Elston on December 17, 2021 · b2bLinkedIn

LinkedIn is one of the top social media platforms today with over 750 million users worldwide.  It is the go to advertising platforms for B2B and even B2C advertisers due ... » Continue

How To Audit A Google Ads Account

by Brandon Elston on September 8, 2021 · AdwordsPay-Per-Click (PPC)

As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

Getting Started With Local PPC Advertising Part 2

by Brandon Elston on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

Getting Started With Local PPC Advertising Part 1

by Brandon Elston on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

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