Blog Archives

Guide to Content Optimization for SEO
by Amanda Hummel on February 21, 2018 · KeywordsSearch Engine OptimizationSEOYou may have heard the phrase “Content is King” when it comes to SEO. While content is certainly not the only aspect that you need to focus on when optimizing ... » Continue

Importance of Reviews for Local SEO and How to Get Them
by Amanda Hummel on November 29, 2017 · Local Searchlocal seoSEOAs we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue

Social SEO Optimization Series: SEO for Instagram
by Amanda Hummel on September 6, 2017 · InstagramSEOSocial MediaSocial Media MarketingSocial Media Marketing OptimizationAs I mentioned in the first article of this series over SEO optimization for Facebook, social media is not currently an SEO ranking factor, however, our social presence can positively ... » Continue

Social SEO Optimization Series: Increase Your Brand Visibility on Facebook
by Amanda Hummel on June 14, 2017 · Search Engine OptimizationSocial Media Marketing OptimizationSocial media is not currently a ranking factor for SEO, however, there are several ways Social Media can influence and improve your rankings and visibility. Also, obviously, you want your ... » Continue

Accurately Measure Your Digital Marketing Efforts with Analytics
by Amanda Hummel on April 12, 2017 · analyticsgoogleWebsite AnalyticsAnalytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue

5 Ways to Rank in Local Search in a Changing Local SEO Ecosystem
by Amanda Hummel on February 16, 2017 · local seoSearch Engine OptimizationI keep seeing people and articles asking the question “is local SEO dying” and I think it’s an absurd question. Local SEO won’t die as long as there are local ... » Continue

Google Will Index Mobile First & Why You Should Care
by Amanda Hummel on December 8, 2016 · googleMobileSEOWhat is Google’s Mobile-First Index? Google has recently announced their decision to switch to a mobile first index because of continued growth and dominance of mobile search and internet usage. Currently, ... » Continue

What Are UTM Tracking Codes and Why Do You Need Them
by Amanda Hummel on November 3, 2016 · analyticsUTM TrackingDo you like to measure your marketing efforts and results? Then you need to be using UTM tracking! A UTM (Urchin Tracking Module) code is a snippet of text that ... » Continue

Beginner’s Guide to Local SEO
by Amanda Hummel on July 6, 2016 · Local SearchLocal Searchlocal seoGoogle is continually blurring the line between Local SEO and Traditional SEO. In a recent algorithm update, local ranking signals are more heavily influenced by traditional SEO than ever. You ... » Continue

Surprise! Another Change in Local Search Rankings
by Amanda Hummel on May 4, 2016 · Local SearchLocal Searchlocal seoSEOIn a recent update, Google has made traditional SEO efforts an even more important part of local search rankings. Traditional SEO efforts have also played an important role in local ... » Continue