What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

You may have heard the phrase “Content is King” when it comes to SEO. While content is certainly not the only aspect that you need to focus on when optimizing ... » Continue

As we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue

As I mentioned in the first article of this series over SEO optimization for Facebook, social media is not currently an SEO ranking factor, however, our social presence can positively ... » Continue

Social media is not currently a ranking factor for SEO, however, there are several ways Social Media can influence and improve your rankings and visibility. Also, obviously, you want your ... » Continue

Analytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue

I keep seeing people and articles asking the question “is local SEO dying” and I think it’s an absurd question. Local SEO won’t die as long as there are local ... » Continue

What is Google’s Mobile-First Index? Google has recently announced their decision to switch to a mobile first index because of continued growth and dominance of mobile search and internet usage. Currently, ... » Continue

Do you like to measure your marketing efforts and results? Then you need to be using UTM tracking! A UTM (Urchin Tracking Module) code is a snippet of text that ... » Continue

Google is continually blurring the line between Local SEO and Traditional SEO. In a recent algorithm update, local ranking signals are more heavily influenced by traditional SEO than ever. You ... » Continue