What is the Amazon Shopping Audit and Plan?
The Amazon Shopping Audit & Plan evaluates the position of your products within the Amazon platform and helps formulate a strategy, based upon key findings, that allows you to stand apart from your competition. Whether you are a manufacturer, physical or online-only retailer, you need to evaluate a presence on Amazon.
What does the audit deliver?
The Paid Media Team at Anvil will conduct a comprehensive audit of your Amazon presence and of your competition. Our in-depth knowledge of the Amazon marketplace allows us to deliver:
- Recommendations on product mix and overall marketing strategy based on competitive benchmarking
- Keyword research as it applies to Best Seller Ranking (BSR) to understand which products are most competitive
- Organic product page/store optimization for optimal rankings (images, copy, reviews, etc.)
- Paid advertising campaign development for product page/store to drive qualified buyers via AMS
- Evaluation of Performance Factors such as customer reviews, click volume, product availability, etc.
- Input on product pricing strategies to maximize visibility and Buy Button access
- Feedback on fulfillment options and related impact on advertising options
What are the benefits of the Amazon Shopping Audit and Plan?
The audit and plan will provide you with a streamlined Amazon strategy that is mapped to your business goals and allows you to:
- Become competitive within the second largest search engine
- Create campaigns that outperform the competition and increase revenue while minimizing ACoS
- Maximize visibility in product searches
- Maximize opportunities to win the Buy Button
Are you interested in growing your business by using Amazon effectively? If so, contact us to get started today!