What: Your ecommerce site used to drive sales like crazy, but your conversion rate has been declining steadily and now it’s well below 1%. Meanwhile, traffic to your site has been steady if a little lower than previous years and your qualified leads have all but vanished. What happened to your customers?
There are plenty of reasons conversion rates drop off or dry up altogether. Luckily there are also plenty of ways to re-engage your audience while attracting new customers to your ecommerce site. Sure, you can use paid ads and spend money to bring in what you hope is more engaged and qualified traffic, and you can even redesign your site in order to boost traffic. But before you go spending – maybe even wasting – money, consider organic SEO.
Organic SEO might not seem like the first choice approach for conversion rate optimization, but it should be when it comes to your ecommerce site. Utilizing organic SEO for conversion rate optimization is foundational. From site architecture to internal links to content to product descriptions, SEO plays a pivotal role in aligning your sales funnel, engaging your users, and turning those users into customers.
Join our upcoming webinar where Anvil’s Mike Grill will walk us through the finer points of using organic SEO for conversion rate optimization. He will be covering everything from fundamental site structure to keyword optimization to content flow and funnel alignment and how this all plays into optimizing your ecommerce site’s conversion rate.
Who: Mike is the newest member of the Anvil team, but has over a decade of experience in SEO, content writing, and paid advertising. Originally from the Land of 10,000 Lakes, Mike moved to Portland to pursue his passions of writing and cooking. He now spends his time with his wife and son – soon to be sons – cooking, gardening, hiking, and fishing in his free time.
