Search engine marketing agency adds online reputation management to mix
PORTLAND , Ore. (November 21st, 2006) – Anvil Media, Inc., a search engine marketing (SEM)services company, announced today that it is on track to double revenue in 2006. The significant increase in revenue was driven by a variety of factors, including increased demand for current services, new service offerings, expanded strategic partnerships and an ability to identify and retain experienced talent. Online reputation management (ORM) is the process of monitoring, identifying and addressing brand challenges and opportunities online. By consistently tracking online communities like blogs, forums and newsgroups for company mentions, Anvil is able to turn potential issues into sales and marketing opportunities. For more information on Anvil’s online reputation management (ORM) services, read the article “Online Reputation Management: The New PR” in the Resources section of Anvil’s Web site. “Companies large and small are finally seeing the benefits of developing an ORM strategy and are actively seeking help,” stated Kent Lewis, President of Anvil Media, Inc. “Our ability to address those needs, refined over years of experience, has resulted in significant revenue growth.” While Anvil works directly with a majority of ORM and SEM clients, strategic partnerships with creative agencies have been a significant contributor to Anvil’s growth. Marketing and interactive firms like Alliance Network Group, CMD Agency, eROI, HMH Advertising, ID Branding, Rubicon Marketing Group and Summit Projects have all successfully partnered with Anvil to help their client’s achieve online marketing objectives. In 2006, Anvil has helped more than 100 companies increase awareness, leads or sales. A partial list of new clients includes: Cardiac Science, Corrigo, FlightStats, JELD-WEN, Lucy,Luggage Pros, Kettle Brand Foods, KnowledgePoints, MadPackers, PolyServe, Roanoke College, SmartWool, Sterling Trucks, Think Financial, Thrifty Airport Parking, TransCore andVoxpath Networks. To help meet the growing demand for search engine marketing and online reputation management services, Anvil added five new employees since the summer: Jay Leary, Rachel Andersen, Mari Hickmann, Levan Marman and Paul Biggs. With nearly two years of previous SEM experience on average, the new team members increase Anvil’s collective experience to over 30 years. About Anvil Media Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) company specializing in search engine optimization (SEO), pay-per-click (PPC) management and online reputation management (ORM) services. Anvil helps clients, ranging from startups to Fortune 500s, generate a return-on-investment (ROI) on their online marketing programs by generating qualified leads or sales. Current clients includeAttensa, Buena Vista Custom Homes, CreditReport.com, InFocus, Oregon State University,PC World Magazine, Pearson, Planar Systems and ReliableRemodeler.com. ###