Next week I have the privilege of heading to San Francisco to attend my first eMetrics Marketing Optimization Summit. As a digital agency, knowing how to accurately measure, optimize and report back ... » Continue
Here’s a quick Google Analytics tip that I’ve recently found very useful. It might be 101, but I’ve been known to overcomplicate things in Google Analytics to the point that ... » Continue
In the aims of making your analytics data actionable and not just a bunch of pretty statistics, let’s look at your conversion points, and how effective your funnel is at ... » Continue
Google Analytics gives you a lot of data. In an effort to make some of that data more user friendly and approachable, here are some steps to clean up your ... » Continue
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