After watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue
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