Ryan Adams has a new wrinkle to the online audio stream: to promote his new record Cardinals III/IV, his Facebook page includes an online stream that the visitor must “unlock” by clicking Like. I thought it was a cool solution – a measurable way to generate social buzz around a new release. Fans get to hear the new record, while Ryan & his record label get to spread the word far & wide on Facebook. Now I'm wondering what else could benefit from the “click Like to unlock” scheme. » Continue
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