Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should leverage the open communication and opportunity for consumer dialog that social media can offer.
Social Media Marketing Strategy & Planning
Anvil helps to lend clarity, strategy, and process to an organization’s social media involvement. Anvil takes the time to understand your business in order to develop a holistic strategy and approach to engaging with your audience in an authentic and effective manner. Each of the world’s major social networks (Facebook, Twitter, Google+, Pinterest, etc.) has its own unique audience and customs, and a company’s voice and strategy must therefore be tailored to suit each one. Anvil can also help to develop content calendars, manage social campaign promotions, and provide staff trainings.
Social Media Marketing Management & Reporting
Social media provides a direct line to consumers, and messages coming from the company directly are usually best received there. Anvil recommends that clients manage the messaging as much as possible while Anvil handles strategy. Anvil also offers a robust brand management service through social listening, which is used to gauge performance and drive future strategies and tactics.
Typical activities covered under Anvil’s social media services include, but are not limited to:
- Profile optimization & customization
- Content calendar development
- Ad management
- Influencer research
- Promotion/contest strategy & management
- Brand listening services
- Reporting and analysis
- Employee guidelines