Branding is more than a company’s logo, color palate or collateral. Branding is everything, the totality of what customers perceive you to be. Every experience a customer, prospect or partner has with your company helps shape the brand. Branding is a managed process; it also needs to occur from the inside-out. Branding starts by identifying the core values of a firm and understanding what makes a firm unique. By further understanding the business model of the firm and the vision of how it would like to grow, brand positioning can be developed to deliver a consistent and memorable experience across every touch-point. Branding makes a powerful connection with its intended audience, and as a result leading brands can demand a premium price and build greater consumer loyalty.
At Anvil we understand how to bring a brand to life, not just digitally but from the ground up – offline and online. It starts with understanding what is at the heart and soul of the company, then letting this passion shine through in a meaningful way – to create a movement. Anvil uses our proprietary Brand Planning framework to help companies understand and plan the strategic foundation needed for proper brand alignment. Our process aligns the people, content and values with the vision of the company to create a strategic brand plan allowing the acceleration of marketing and collateral with a more cohesive outcome. Brand planning is an intimate and custom process that can lead to:
- Naming and Identity Development
- Collateral Concepting and Development
- Positioning and Messaging Development
- Customer Experience Mapping
- Customer Retention and Engagements Planning
- Custom Research and Project Planning