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Services: Search Engine OptimizationBelow is a summary of Anvil's search engine optimization (SEO) services. Keyword and Competitive AnalysisSearch Engine Keyword and Competitive Analysis is a proprietary research process and document that benchmarks a company's visibility against its competitors. The document identifies metrics and associated goals for future marketing efforts and provides insights into competitive positioning and future site content optimization strategies. Search Engine Optimization RecommendationsSearch engine optimization recommendations come in two phases. The first phase involves SEO training for copywriters responsible for developing site content. The second phase involves development of a detailed document that provides the programmer/producer with the information necessary to ensure the Web site is properly optimized. Additional factors may include optimization for global or local searches. SEO CopywritingA Web site's visibility in search results relies primarily on relevant, keyword-rich HTML copy. For companies not able or willing to optimize current site copy or develop new copy, Anvil can help. Anvil's SEO copywriting expertise and associated results and be seen in client case studies like Robin Ryan. Search Engine SubmissionThe optimized Web site is submitted to the most relevant and popular search engines, which currently include AOL, Google, MSN and Yahoo! Frequency of submission and number of URLs submitted will vary depending on each engine's restrictions. Many popular engines like Ask Jeeves, Inktomi and Overture offer pay-for-inclusion (PFI) services, which allows for rapid indexing for a small annual fee. For sites with over 1,000 pages, Anvil also provides XML feed management. SEO Tracking and ReportingSearch engine optimization is dynamic and visibility in top ten matches for relevant search phrases is a moving target. As such, it is necessary to continually monitor all organic search engine marketing efforts, including SEO and PFI programs. Anvil will make suggestions on improving site copy or source code to maintain or improve visibility for target search phases. For companies with the Web analytics applications in place, Anvil will provide an ROI on SEO activities in the monthly activity reports. |
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