Analytics
Below is a summary of Anvil’s analytics services.
Web Analytics Strategy & Planning
Data should always be at the heart of a good marketing strategy. While most companies are using platforms like Google Analytics and Omniture, very few actually trust that their data is tracking entirely accurately and even fewer have effectively integrated this data into their day to day decision making processes. The entire account team at Anvil is individually Google Analytics certified, and our experts review setup and configuration and ensure that the site is being tracked accurately and the data is useful. Beyond setup, Anvil ensures that the wealth of data being captured is being used across the company to improve the site performance as well as inform business initiatives and marketing campaigns. From custom dashboard reports to goal funnel visualizatio
n, Anvil’s top priority is to make data easily accessible to turn it into actionable insights.
Typical analytics activities during an ongoing engagement include but are not limited to:
- Data accuracy
- Custom reporting and dashboards
- eCommerce tracking
- Goal setup
- Internal site search
- Multichannel funnels
- Regular reporting on site and campaign performance