Website Performance & Traffic Analysis
Below is a summary of Anvil’s website performance & traffic analysis services.
Website Performance & Traffic Analysis
With free website analytic platforms like Google Analytics, it’s easy for companies to set up and start getting data within hours. The downfall of something seeming so easy to set up and use, is that companies underutilize it from the start. Being Google Analytics certified, the Anvil team can review the configuration and optimization of the platform, and ensure that the site is being tracked accurately and the data is useful.
Anvil is also experts on other platforms like Omniture and Coremetrics. With more sophisticated platforms like these, Anvil ensures that the wealth of data being captured is being used across the company to improve the site performance as well as inform business initiatives and marketing campaigns.
Website Performance & Traffic Reporting & Analysis
Website performance and traffic analysis should be done on an hourly basis, especially when running high volume, cross channel campaigns. Things can go sideways without notice, so Anvil carefully monitors performance, making recommendations on how to improve SEO, PPC, Social Media and traffic from other referring sites.
Website Performance & Traffic Analysis Services may include:
- Analytics installation reviewed across platforms like Omniture, Coremetrics, and Google Analytics
- Key metrics and corporate dashboard set up
- Goals, filters, profiles and custom report set up
- Ongoing reporting on site performance and campaign performance