Social Media Marketing
Below is a summary of Anvil’s social media marketing services.
Social Media Marketing Strategy & Planning
Anvil helps to provide clarity, strategy and process to an organization’s social media involvement. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should leverage the open communication and opportunity for consumer dialog that social media can offer. Anvil takes the time to understand your business in order to develop a holistic strategy and approach to engaging with your audience in an authentic and effective manner. Whether it be through Facebook, Twitter or even Pinterest, each of these platforms have their own unique audience and a company’s voice and strategy should be tailored accordingly. Anvil can also help to develop content calendars, manage social campaign promotions and provide staff trainings.
Social Media Marketing Management & Reporting
Because social media provides a direct line to consumers and that messages coming from the company directly are usually best received, it is recommended that clients manage the messaging as much as possible while Anvil handles strategy. Anvil also offers robust brand management service through social listening, all used to gauge performance and drive future strategies and tactics.
Typical activities covered under Anvil’s social media services include but are not limited to:
- Link acquisition
- Profile optimization & customization
- Content calendar development
- Ad management
- Influencer research
- Promotion/contest strategy & management
- Brand listening services
- Reporting and analysis
- Employee guidelines