Social Media Marketing
Below is a summary of Anvil’s social media marketing services.
Social Media Marketing Strategy & Planning
Social media is a unique marketing channel that allows business to interact directly with consumers. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide. Anvil uses a Social Media Audit to assess current visibility in social networks, which may include, but are not limited to, Facebook, LinkedIn, Twitter and YouTube. Anvil uses this audit to develop the strategy and planning to ensure that accounts are configured properly, optimized with cross-profile integration and build upon the engagement and promotional tactics needed for social media success.
Social Media Marketing Management, Reporting & Analysis
Because social media provides a direct line to consumers and that messages coming from the company directly are usually best received, Anvil recommends that clients manage the messaging as much as possible. However we are all limited on time, therefore Anvil is happy to provide clients with ongoing support in managing their social media profiles. In addition, Anvil offers a robust solution set to manage client reputations through monitoring tools and profile management, all used to gauge performance and drive future strategies and tactics.
Social Media Marketing Management Services may include:
- Profile configuration and optimization, including FBML and design services
- Cross profile integration to ensure each channel is used appropriately for each campaign
- Sample content calendar
- Employee guidelines
- Corporate training, customized to needs