Search Engine Optimization
Below is a summary of Anvil’s search engine optimization (SEO) services.
Search Engine Optimization (SEO)
It is common knowledge that the majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo! and visibility is key to driving targeted traffic to your site that converts into customers. Anvil’s strategy and planning process begins with an exhaustive site audit and based on the findings, the development of a custom SEO plan. Depending on the website and industry, not all SEO strategies are created equal. Anvil seeks to maximize your strengths and effectively address the specific roadblocks that might be impacting visibility.
Our experts apply their world class knowledge surrounding:
- Keyword research
- Content optimization
- Technical expertise
- Link development
- Site architecture
- Local SEO
- International optimization
- Trust factors & penalizations
SEO Management & Reporting
Search engine optimization is an ongoing activity, where Anvil constantly monitors rankings and performance (traffic and conversions) and ensures site optimization recommendations are properly implemented.
Typical SEO activities during an ongoing engagement include but are not limited to:
- Link acquisition
- Monitor site speed, broken links and redirect errors
- Content marketing activities
- Meta tag development
- Citation building and local feed optimization (local SEO)
- Identify new keyword trends