Search Engine Optimization
Below is a summary of Anvil’s search engine optimization (SEO) services.
Keyword and Competitive Analysis
Search Engine Keyword and Competitive Analysis is a proprietary research process and document that benchmarks a company’s visibility against its competitors. The document identifies metrics and associated goals for future marketing efforts and provides insights into competitive positioning and future site content optimization strategies.
Search Engine Optimization Recommendations
Search engine optimization recommendations come in two phases. The first phase involves SEO training for copywriters responsible for developing site content. The second phase involves development of a detailed document that provides the programmer/producer with the information necessary to ensure the Web site is properly optimized. Additional factors may include optimization for global or local searches.
SEO Copywriting
A Web site’s visibility in search results relies primarily on relevant, keyword-rich HTML copy. For companies not able or willing to optimize current site copy or develop new copy, Anvil can help. Anvil’s team has experience writing for various clients and industries both large and small with varying degrees of technical complexity.
Fully Managed Ongoing Search Engine Optimization
An XML sitemap is generated for the updated site to ensure proper crawling and indexing by the most relevant and popular search engines, which currently include Google, Bing, and Yahoo! For engines like Bing & Google, which provide additional insights based on the sitemap feed, Anvil will track, report, and take action on key findings on a regular basis during the Growth Phase. Search engine optimization is an ongoing activity, where Anvil constantly monitors rankings and performance (traffic and conversions) and ensures site optimization recommendations are properly implemented on all new pages.