Pay-per-Click Management

Below is a summary of Anvil’s pay-per-click (PPC) management services.

Pay-Per-Click Strategy & Planning

Pay-Per-Click done well can be enormously efficient, effective and profitable. Pay-Per-Click done poorly – even somewhat poorly – can drain marketing budgets in the blink of an eye. Anvil aims to help companies do Pay-Per-Click exceptionally well. With Pay-Per-Click experience that spans industries, target audiences and budgets, Anvil has the chops to design and implement a strategy for either building out new brand new accounts or for turning around existing campaigns. Anvil’s strategy and planning process involves all facets of PPC including keyword research, campaign structure, Content & Search Campaign development, audience targeting, ad creative development, ROI analysis and forecasting, and landing page recommendations.

Pay-Per-Click Management

Of course, even the most meticulously planned PPC strategy and implementation could quickly be rendered useless without proactive, expert ongoing campaign management.  Anvil’s team of PPC pros continually develop campaigns to meet and exceed a company’s performance and ROI goals. Using performance reports and web analytics, Anvil is able to identify opportunities and threats to a campaign’s performance and then make adjustments to ensure ongoing success.

PPC/ROI Reporting & Analysis

A key benefit to PPC advertising, beyond the control, is the measurability. With our Reporting & Analysis, Anvil is able to provide not only the right data, but also the right amount of data in order to facilitate effective ongoing PPC account optimization. Clients are provided with comprehensive measures on performance and ROI, tying both to the company’s initiatives and goals.

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