Mobile Marketing
Below is a summary of Anvil’s mobile marketing services.
Mobile Marketing Strategy & Planning
Consumers are spending more and more time on the go, connected to their mobile device. They’re not just texting or talking, though; they’re on social media apps, they’re making mobile purchases, they’re always connected to their favorite websites. How do we reach the desired audience in a way that is relevant to them and to the business? Anvil believes our clients need to stay ahead of the curve across all digital marketing disciplines, including mobile. Our comprehensive Mobile Marketing Audit & Plan provides in-depth analysis, insights and recommendations unique to each client.
Mobile Marketing Services include:
- Competitive benchmarking and industry market research and analysis
- Mobile integration and promotion across website and related marketing channels
- Development of a dedicated mobile website (vendor research, selection, management, etc.)
- Mobile search engine optimization (SEO) best practices, including vendor guidelines and design specifications
- Mobile advertising programs (including PPC, CPM and sponsorship opportunities)
- Mobile integration with location-based services (LBS) platforms and programs
- Mobile integration with email and social media marketing
- Mobile application development (vendor research, selection, management, promotion, etc.)
Mobile Marketing Management
Because mobile marketing is a rapidly evolving discipline, management is just as crucial as implementation. Mobile marketing provides a wealth of feedback as soon as campaigns begin, and the Anvil team can adjust on the fly based on our information analysis. This ensures that our clients are matching or exceeding their ROI and performance goals.
Mobile Marketing Reporting & Analysis
Mobile marketing efforts provide a wealth of data that can be mined and analyzed by Anvil. In particular, mobile generates location-specific data that offers insight into user behavior patterns. Anvil measures every facet of the mobile campaign and presents the key information as a relevant evaluation of how the strategy and tactics affected the brand.